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Customizing & Simplifying the Expat Process

FORAS Moving Abroad App

Overview

The desire to live abroad for Americans has been growing in popularity and will continue to do so.  As such, there seems to still be a severe lack of centralized and customizable digital tools aiding would-be emigrants with their move.  

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My Roles:  UX Research, UI, Interaction Design

Tools Used: 

Problem Statement

Emigrating is an unnecessary challenge for most Americans due to extensive bureaucracy, overall process coordination, and scattered online resources, which results in avoidable stress from superfluous planning and research.  

The Goal

Tasked with researching the challenges associated with moving abroad as an American, I set out to write a research paper to validate my assumptions, then, build a digital solution to address the aforementioned challenges. 

Background

In 2016, the State Department estimated that there were around 9 million Americans living overseas, an increase from the 4 million estimated in 1999, or an increase of 125% in 17 years.   The 2016 count is only an estimate because the State Department does not release specific numbers on Americans living abroad.

The  Process
My process was to research the problem and validate assumptions, define the users, distill down the needed features, then design a tool that would address any and all pain points affiliated with the users.

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Disclaimer

This case study was conducted prior to the COVID-19 pandemic and was conducted over the course of 8 weeks, prior to.

01

Research

The Research Phase was spread out over 4 weeks and consisted of ........  

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Read my research paper .............................................................................................................................................

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02

Define

Analysis

A key part to writing the research paper was analyzing research data, as well as user feedback to address any point points and major concerns that expats had experienced with emigration.  I looked at what sort of values or motivations they had, as well as what the most common pain points were.

Interview Takeaways

After documenting user data on an affinity map, patterns began to emerge.  I distilled them down to the following statistics.  

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Personas

The research culminated in 2 persona types:

1. The Digital Nomad

2.  The Assigned Expat

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03

Ideate

Product Comparison

After determining which audience the tool would be built for, it was time to observe & analyze the main features of the products from the research competitive analysis to determine product blindspots.  FORAS would encompass the competition's primary features in addition to potentially having its own unique ones. 

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Features Matrix

I then created the following features matrix to compare overall value to overall effort for feature prioritization.

Chosen Features

The following 3 features were chosen for the MVP:

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04

Design & Test

Paper Prototypes

Upon completing feature determinations, I began brainstorming with sketches, which then became paper wireframes to which I rapidly tested with 2 users to get their general feedback of the overall concept.

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Prototype – Mid Fidelity

After sketching and testing the basic outline of the app, I began to develop the UI further to make it visually friendly with the inclusion of icons for each task.  Here are a few examples of the app at this stage.

User Test

I user tested the mid fidelity prototype with 3 participants and the feedback was incredibly useful.  Here are a few takeaways.

Mid-Fidelity User Test Takeaways

• change "Dashboard" to "My Move"

• make "My Move" link back to the main page

• make carousel brighter

• make completion status filter for subtasks

Final Prototype

After ironing out any potential user issues, I arrived at my MVP with the following design.  

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Outcomes & Lessons

 

What Went Well

⦁ was able to find and interview a sizeable amount of participants who have previously moved abroad

⦁ picked Figma up quickly and was able to troubleshoot a few issues thanks to the extensive amounts of Figma documentation online

⦁ Figma plugins proved to be extremely helpful and have made me a Figma lover!


 

What Proved Challenging

⦁ prototyping in inVision Studio proved to be challenging and extremely limiting, so, I ended up having to switch from Sketch to Figma halfway through my project, which was time-consuming.

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